Tag Archives: marketing

CONTENT BRANDING: HOW AMEX, RED BULL, & DOVE WIN BIG

Branded Content Is Simply Building Wider Effective Engagement With Pride
Branded Content Is Simply Building Wider Effective Engagement With Pride
Today’s question: “How strongly should I brand my content?”
I’m glad you asked!
If Beyoncé worked in content marketing, she might sing, “If you liked it then you should have put your brand on it.”
Continue reading CONTENT BRANDING: HOW AMEX, RED BULL, & DOVE WIN BIG

HARNESSING THE POWER OF SOCIAL PROOF TO GROW YOUR BUSINESS

social-proofThere are many types of social influences, such as testimonials, user reviews, trust badges, authority recommendations, award badges and social network icons, that you can place on your website or Social Media page to increase conversion rates (sales, profitability), market share exposure, and overall business growth.

Although using social proof should be critical in your marketing strategy to shape a more effective buying environment, there is one problem: Each style has its own limitations. You must determine which form of social proof will resonate with your customers or it will not be effective. Continue reading HARNESSING THE POWER OF SOCIAL PROOF TO GROW YOUR BUSINESS

VIDEO CONTENT MARKETING GUIDE

Brands continue to expand their use of high-quality content — especially video — to engage customers, build effectual brand relationships, and ultimately influence conversion gain as increased sales. Continue reading VIDEO CONTENT MARKETING GUIDE