Tag Archives: conversion

7 CRITICAL AD PERFORMANCE QUESTIONS

ad banner 1400x661With tons of data available throughout the customer journey, it’s important for advertisers to know which metrics will help them determine ad effectiveness. There is no excuse for assuming or for persistent ignorance. Continue reading 7 CRITICAL AD PERFORMANCE QUESTIONS

VIDEO CONTENT MARKETING GUIDE

Brands continue to expand their use of high-quality content — especially video — to engage customers, build effectual brand relationships, and ultimately influence conversion gain as increased sales. Continue reading VIDEO CONTENT MARKETING GUIDE