Tag Archives: business

HARNESSING THE POWER OF SOCIAL PROOF TO GROW YOUR BUSINESS

social-proofThere are many types of social influences, such as testimonials, user reviews, trust badges, authority recommendations, award badges and social network icons, that you can place on your website or Social Media page to increase conversion rates (sales, profitability), market share exposure, and overall business growth.

Although using social proof should be critical in your marketing strategy to shape a more effective buying environment, there is one problem: Each style has its own limitations. You must determine which form of social proof will resonate with your customers or it will not be effective. Continue reading HARNESSING THE POWER OF SOCIAL PROOF TO GROW YOUR BUSINESS

EMBRACE FEEDBACK


NING Co-Founder Gina Bianchini: effectively embrace feedback without becoming its prisoner.