Tag Archives: Branding

BRANDING IMPERATIVE: FEED THE SOCIAL HUNGER

Successful Branding Includes a Comprehensive Social Media Strategy Based On Accurate Metrics
Successful Branding Includes a Comprehensive Social Media Strategy Based On Accurate Metrics

We are living in the most revolutionary era in human communication since the invention of the printing press. In the past few years, marketers have ‘woken up’ to consumers who have the power to express their views anytime and anywhere, and Social Media has proven to be the single influencer of changes that need be addressed. Continue reading BRANDING IMPERATIVE: FEED THE SOCIAL HUNGER

HOW TO NAME YOUR BUSINESS

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What’s in a name? A lot, when it comes to small-business success. Continue reading HOW TO NAME YOUR BUSINESS

CONTENT BRANDING: HOW AMEX, RED BULL, & DOVE WIN BIG

Branded Content Is Simply Building Wider Effective Engagement With Pride
Branded Content Is Simply Building Wider Effective Engagement With Pride
Today’s question: “How strongly should I brand my content?”
I’m glad you asked!
If Beyoncé worked in content marketing, she might sing, “If you liked it then you should have put your brand on it.”
Continue reading CONTENT BRANDING: HOW AMEX, RED BULL, & DOVE WIN BIG