We are living in the most revolutionary era in human communication since the invention of the printing press. In the past few years, marketers have ‘woken up’ to consumers who have the power to express their views anytime and anywhere, and Social Media has proven to be the single influencer of changes that need be addressed. Continue reading BRANDING IMPERATIVE: FEED THE SOCIAL HUNGER
What’s in a name? A lot, when it comes to small-business success. Continue reading HOW TO NAME YOUR BUSINESS
Today’s question: “How strongly should I brand my content?”
I’m glad you asked!
If Beyoncé worked in content marketing, she might sing, “If you liked it then you should have put your brand on it.”
Continue reading CONTENT BRANDING: HOW AMEX, RED BULL, & DOVE WIN BIG