Media On The Cloud Success stories from 2014 IBC (International Broadcasting Convention), the premier annual event for professionals engaged in the creation, management and delivery of entertainment and news content worldwide.
“TV will move to IP sooner than people think,” predicted Charlie Vogt, CEO of Imagine Communications, announcing a collaboration with Microsoft at IBC today. “The differentiation between broadcaster and operator competitors in broadcast should be the content and the logo, not the network. This won’t happen until we can commoditize the network. Continue reading BROADCAST TV MOVING TO IP IN 2 YEARS
The TV landscape is changing drastically. That didn’t take long at all! Changing consumer behaviors and values such as the increase of streaming video as well as growing willingness to pay for anywhere access have opened the door to a whole new focus and opportunity to monetize directly. Continue reading TV ENTERS NEW ERA
Tremor Video CEO Bill Day (Co-Founder, About.com) discusses the power of video ads as emerging threat to traditional TV advertising on “Taking Stock.”
Brands continue to expand their use of high-quality content — especially video — to engage customers, build effectual brand relationships, and ultimately influence conversion gain as increased sales. Continue reading VIDEO CONTENT MARKETING GUIDE