The Apple purchase of Beats signals the forward movement by Apple to unleash Apple Music upon the world, and exposes an agenda that has been tightly guarded until now. The real agenda for Apple Music has nothing to do with making people pay $10 a month for music. It is much more threatening, and puts Music as an art form on notice globally. Continue reading APPLE MUSIC AGENDA REVILED AS GLOBAL THREAT
Netflix has flipped the movie business upside-down — and flipped the finger to the box office. Continue reading NETFLIX DISTRIBUTION DEAL CHANGES EVERYTHING
Film Editing Is part of the creative post-production processes of filmmaking. It involves the selection and combining of shot into sequences and ultimately creating a finished motion picture. Continue reading BASIC TIPS FOR BETTER EDITING
The last time you posted a Facebook status, you were probably thinking, “Wow, I really wish I had an intelligent robot to make sure this post won’t come back around to haunt me.” No? Too bad. Continue reading FACEBOOK’S UPCOMING AI TO ‘MEDIATE’ USER ACTIVITY
We are living in the most revolutionary era in human communication since the invention of the printing press. In the past few years, marketers have ‘woken up’ to consumers who have the power to express their views anytime and anywhere, and Social Media has proven to be the single influencer of changes that need be addressed. Continue reading BRANDING IMPERATIVE: FEED THE SOCIAL HUNGER
In recent months, Independent newspapers, TV, radio, and websites across Russia have encountered legal pressure and curtailment by losing staff, foreign investment, and especially advertising (the most effective way to choke media is to choke funding) as the Western-sanctioned Kremlin expands propagandist media. Continue reading RUSSIA MUZZLES INDEPENDENT MEDIA
Forget about Roku and the others – Aereo is what you want! “Watch live TV online,” the advertisements said. “No apps, no cords, no clutter, no fuss,” they said. It sounded too good to be true, and it was. Continue reading AEREO DEFEATED BY BIG TV
Television, the Internet, Free Access, and Copyright met head-on in the highest court of the Land, and yet again, it is the People that lost. Continue reading AEREO GROUNDING DEFINED FUTURE OF TV
Facebook is simply in the business of engineering fraud, and this “MUST-WATCH” video outlines How and Why they get away with it.
Continue reading EXPOSING FACEBOOK’S FRAUD
Today’s question: “How strongly should I brand my content?”
I’m glad you asked!
If Beyoncé worked in content marketing, she might sing, “If you liked it then you should have put your brand on it.”
Continue reading CONTENT BRANDING: HOW AMEX, RED BULL, & DOVE WIN BIG