There was a time that everything commercial and social revolved around the Mall. The Mall had everything, and was the place to be seen carrying conspicuously branded shopping bags. The Mall was even the desired place to get your workout in air-conditioned comfort! These days, however, it seems the Malls around America are the last place anyone wants to be seen, let alone be caught shopping. Continue reading ARE SHOPPING MALLS DOOMED?
There are many ways to make mistakes on-set that will ruin not only the day but possibly your professional reputation, and most of them are easy to avoid. Not long ago, I caught up with Lana Veenker, one of the industry’s most esteemed casting directors, who shared some of her favorite Faux Pas to avoid. Continue reading 12 FAUX PAS TO AVOID ON SET
There are many types of social influences, such as testimonials, user reviews, trust badges, authority recommendations, award badges and social network icons, that you can place on your website or Social Media page to increase conversion rates (sales, profitability), market share exposure, and overall business growth.
Although using social proof should be critical in your marketing strategy to shape a more effective buying environment, there is one problem: Each style has its own limitations. You must determine which form of social proof will resonate with your customers or it will not be effective. Continue reading HARNESSING THE POWER OF SOCIAL PROOF TO GROW YOUR BUSINESS
(April 26, 2013, LUXURY MAGAZINE)
Our days of sales-taxless, free-love internet revelry may be numbered. Thursday afternoon, the Senate voted to approve a bill that could end tax-free online shopping once and for all. And strangely enough, everyone’s favorite online tax-free haven is leading the charge. Et tu, Amazon? Also… why? Continue reading WHY AMAZON WANTS YOU TO PAY INTERNET TAX
How many times have you been in a meeting and someone says to you, “That’s a great idea, you should take the initiative and make it a reality.” What typically happens? Most of the time – nothing. Most great ideas remain dormant because people don’t have the courage, resources, time and/or money to take action. And for those who take action, most are unprepared and thus find themselves spending their valuable time and money on a dream that simply goes astray.
Converting an idea into a reality (regardless of the required investment of time and money) is never an easy task. Continue reading 12 STEPS TO SUCCESSFULLY CONVERT IDEAS INTO REALITY
To create momentum in your venture, it’s best to unite employees effectively, and one of the soundest ways to dynamically integrate acceptance around an idea, project, or even your leadership is by creating the Team mindset. Continue reading HOW TO UNITE EMPLOYEES