Category Archives: Business

All Things Business

CONTENT BRANDING: HOW AMEX, RED BULL, & DOVE WIN BIG

Branded Content Is Simply Building Wider Effective Engagement With Pride
Branded Content Is Simply Building Wider Effective Engagement With Pride
Today’s question: “How strongly should I brand my content?”
I’m glad you asked!
If Beyoncé worked in content marketing, she might sing, “If you liked it then you should have put your brand on it.”
Continue reading CONTENT BRANDING: HOW AMEX, RED BULL, & DOVE WIN BIG

REDDIT ULTIMATUM: LIVE IN SF OR LOSE JOB

San Francisco Based Reddit Abruptly Issues Controversial Ultimatum To Employees
San Francisco Based Reddit Abruptly Issues Controversial Ultimatum To Employees
The SF based community sharing news site Reddit has issued an ultimatum to its employees — live in San Francisco, or lose your job.
Continue reading REDDIT ULTIMATUM: LIVE IN SF OR LOSE JOB

STEVE KEEN ON FALSE U.S. ECONOMIC MODEL

Erin Ade and Steve Keen dissect economic chaos, the problem with Central Banks, and why Banks rely on the current “deceptive” economic model to survive, on ‘BoomBust’ Continue reading STEVE KEEN ON FALSE U.S. ECONOMIC MODEL

EMERIL HAS “NOWHERE TO GO – BUT BROKE”

Emeril Lagasse Has Grim Predictions For His Future
Emeril Lagasse Has Grim Predictions For His Future
Chef Emeril Lagasse has a very grim (albeit realistic) financial forecast for himself and his fellow restaurateurs, and places blame squarely on the current Administration’s handling of the economy. Continue reading EMERIL HAS “NOWHERE TO GO – BUT BROKE”

RESTAURANTS FAIL TO RECOVER FROM RECESSION

An Olive Garden restaurant awaits the return of a robust patronage.
An Olive Garden restaurant awaits the return of a robust patronage.
U.S. restaurant traffic has failed to recover from the slowdown of the recession, and despite Menu changes and lower prices, the continued evaporation of the Middle Class erodes hope that recovery is possible for many still struggling to keep doors open. Continue reading RESTAURANTS FAIL TO RECOVER FROM RECESSION

7 CRITICAL AD PERFORMANCE QUESTIONS

ad banner 1400x661With tons of data available throughout the customer journey, it’s important for advertisers to know which metrics will help them determine ad effectiveness. There is no excuse for assuming or for persistent ignorance. Continue reading 7 CRITICAL AD PERFORMANCE QUESTIONS

SOCIAL COMMERCE 101

Social Commerce Accounts For Nearly 35% Of Total Of Online Transactions
Social Commerce Accounts For Nearly 35% Of Total Of Online Transactions

ALL COMMERCE IS “SOCIAL,” SO IT’S BEST TO GET A GRIP ON IT

Continue reading SOCIAL COMMERCE 101

CREATING GREAT BLOG POSTS

blog-posts-impactIt’s a problem that even the most experienced bloggers can stumble trying to create great blog posts every now and again, so if you’re having trouble coming up with interesting blog post and compelling content ideas, you most certainly are not alone. Continue reading CREATING GREAT BLOG POSTS

HOW TO COMMUNICATE PERFORMANCE EXPECTATIONS

You've Done It Right If The Paperwork Simply Is A Formality
You’ve Done It Right If The Paperwork Simply Is A Formality
Most employees dread performance reviews. The reason: They never know what to expect. The Key is to effectively communicate Performance Expectations clearly and effectively so as to inspire and set standards both.
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7 BAD HABITS THAT’LL GET YOU FIRED

Bad-Habits-BlocksEveryone has bad habits — that’s just part of life. But even in a place as laid back as the San Francisco Bay Area, bad behavior at the office can cause conflict and even hurt your career. Here are but seven obvious bad habits to be mindful of at work. Continue reading 7 BAD HABITS THAT’LL GET YOU FIRED