AUDI AWE


Inspired by classic American literature, Audi re-imagines Herman Melville’s epic struggle between obsessed sea captain and elusive white whale to bring the legend of quattro® to life.

Over 30 years ago, Audi pioneered permanent four-wheel drive with Audi quattro®. Today it’s the world’s top selling AWD system. But sadly for one tormented soul, its legacy is more a source of humiliation than celebration.